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Networking Article from Networking Today Canada, Nat'l

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7 Tips for Networking During the Holidays

Author: Susan Regier
Date: Dec 2011

Whether it’s in person or long distance, connecting during the holidays takes on a lighter, more festive air.   But there can be a fine line when it comes to maintaining a professional image.  Here are 7 tips to help you network effectively this holiday season.


Tip #1: Get in the Holiday Spirit – If your networking group suggests wearing a tacky Christmas sweater to the next meeting for fun – do it!  It leads to great conversations, connections, and shows your “fun” side you may have hidden away.

Tip #2: Send Greeting Cards – The holidays offer a special time to stay in touch with prospects, clients, and suppliers.  This doesn’t mean you have to send them before the festive season – think about the New Year and how you can tie a creative message to your offerings.

Tip #3: Surprise Your Network – Send a small gift or holiday surprise to make your business memorable and keep you top of mind.  Be creative – be original!

Tip #4: Offer Testimonials – What a great time of year to show appreciation for the good job others have done for you.  If you haven’t sent a testimonial already, the holiday season is the perfect time to share your gratitude.

Tip #5: Watch the Bubbly – A holiday networking event is not the time to over indulge.  Maintain your professionalism and drink in moderation.

Tip #6: Host a Party – This could mean a holiday luncheon, dinner, or simple gathering of friends and customers...at your home, office, or in a restaurant.  It’s an ideal time to reconnect, enhance your personal brand, and increase your networking circle.

Tip #7: Brush Up on your Conversation Skills – Take time to get to know others on a personal level and avoid talking about business. You’re not trying to close a sale.  To build relationships you must get to know others on all levels. The key is to be authentic to inspire trust.

 

Susan Regier, publisher of Networking Today, is a professional copywriter and marketing strategist. She helps entrepreneurs tell their story in a way that is engaging, authentic, and effective.  For information on her writing services visit www.vantageonewriting.com and get your copy of 12 Tips to Attract More Clients & Boost Your Income at www.susanregier.com. Email: susan@vantageonewriting.com



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