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Articles for London, Ontario - February 2012

Publisher's Notes - February 2011

Author: Susan Regier
Date: Feb 2011

Last week I spent a few days in Tampa, Florida, where I attended a copywriting bootcamp led by some of North America’s top marketers including Ted Nicholas, Bob Bly, Trevor “Toe Cracker” Crook, Matt Furey, and Terry Brock.  In fact,  Bob Bly introduced me to the business of copywriting and showed me how to transition from freelance writer to business owner fifteen years ago. I was thrilled to meet this marketing legend in person.  

While at the bootcamp, we spent one entire day on public speaking…and yes, everyone got involved.  I was chosen from our small group as a semi-finalist and had the opportunity to present in front of the entire audience (about 300 or so people).  And I was thrilled to be selected the top female speaker in the crowd.  Wow…what an honour! 
 
Over the few days I got to spend in the beautiful warm south (I still don’t understand why the Floridians thought it was cold) I was introduced to new marketing strategies, re-affirmed that what I’ve been doing is bang-on, connected with interesting and inspiring people from around the world, and totally stepped out of my comfort zone (that was when I agreed to eat the Gator Gumbo).
 
What are you doing to connect with new people and energize your business?  It’s time to step out of your comfort zone and try something new…you’ll be amazed at how it can change your business – and your life.



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