44 Ways to Stay Connected and Be Remembered!
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44 Ways to Stay Connected and Be Remembered!

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The Grass May Be Greener on YOUR Side of the Fence

It's been more than 14 years since Michael Jordan played his last professional basketball game, yet he remains an international icon. At age 54, he still appears regularly on television, and with an estimated net worth of $1.14 billion, he's the richest athlete on Earth.

Jordan has had an amazing career. Many consider him to be the best basketball player of all time. He led the Chicago Bulls to six National Basketball Association championships and was named the league's most valuable player five times. As one of the most effectively branded athletes of all time, he made a fortune in the endorsement business. The athletic shoes named after him have remained popular for two decades.

Millions of people know and admire Michael Jordan. Even fans of opposing teams who were beaten over and over again by Jordan's teams back in the day have a hard time disliking him. Jordan has worldwide fame; he's one of those rare individuals who the public instantly recognizes.

Jordan's accomplishments are well documented and they stand on their own merit, but he also benefits from the power of personal branding. When you are as well-known as he, it becomes easier to get things done. People seek him out and jump at the chance to do business with him.

But despite all his success, Jordan surely has problems. Everybody does. Nobody is perfect. It's hard to think about Michael Jordan having worries, doubts and frustrations, because the power of his personal brand shines so brightly.

Personal branding is most effective when you throw a little "theater" into it. In other words, be like Jordan, and put on a bit of a show when you're among your sphere of interest.

What do I mean when I say you put a little "theatre" into your life? Well, when you go see a stage performance in a live theater, you don't see behind the stage, and you don't see the actors fall out of character. Similarly, in your life, put on a bit of a show. That's not to say you are pretending to be someone or something you are not, but it does mean you put forth the best image possible.

Think of it this way: Most people are afflicted with the "grass-is-always-greener-on-the-other-side-of-the-fence syndrome." Take advantage of that. Exploit that common human tendency. Paint a picture of yourself that is desirable enough that everyone will want to reach their heads through the fence and eat your grass (so to speak). People don't need to see your dirty laundry. They should see you as someone who leads the kind of life they admire and want to imitate.

But one word of caution as you harness the power of personal branding like His Airness does – be authentic.

Adopting a theatrical approach to your personal branding efforts in no way whatsoever should cause you to be someone you are not. Be animated, play the part and highlight your strengths but never ever lie or deliberately mislead.

The grass is actually quite green on your side of the fence.


Jeff Beals is a sales consultant, professional speaker and award-winning author, who helps companies increase their profits and associations achieve their missions. He delivers energetic and humorous keynote speeches and workshops to audiences worldwide. To discuss booking a presentation, go to JeffBeals.com or email at info@jeffbeals.com or call Joni Woodruff at 402.917.5730.



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