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Time Mastery for Entrepreneurs
Recently, I read the book Seven Foundations of Time Mastery for Attorneys, by Julie Fleming, J.D.
Julie is known as the business development expert for client-based businesses. I respect Julie’s advice because she has developed her time mastery and organizational suggestions over nearly 20 years in practice and she uses the Seven Foundations every single day.
The Seven Foundations of Time Mastery for Attorneys focuses on accomplishing the right things at the right time. Although this book is written with lawyers in mind, the principles are equally applicable to all business owners. The seven foundations include: energy management, prioritization, effective delegation, management of your physical environment, handling email effectively, managing telephone calls and goal setting.
Throughout the book Julie provides the reader with short exercises to complete, which help the reader implement the seven foundations.
Here are some of the strategies outlined in Julie’s book which I would like to share with you:
Professional performance and effectiveness at work improve if you disengage from work at predefined times by removing yourself physically, mentally and emotionally from the office. Be sure to protect the time that you create for yourself.
Don’t multi-task: According to Julie, “multi-tasking is not a badge of honour. Multi-tasking costs time and cripples effectiveness. It splits your focus.” I was amazed to learn that according to a 2005 study conducted for Hewlett-Packard workers who are distracted by responding to e-mails, text messages and phone calls have a temporary 10-point drop in IQ which is equivalent to missing an entire night of sleep.
Create quiet hours: Julie recommends setting aside the first two or three hours in the morning for focused work time. She advises that it is important to let your assistant and colleagues know that this time is sacred and that you are not to be interrupted unless it is a true emergency. Also, create blocks of time for meetings and returning phone calls.
Reading material file: Create a file to hold all of the “non-time sensitive” reading material regarding business development, industry news, upcoming conferences and the like. This file should be emptied once a week. Julie recommends scheduling time to read this material away from the office. By reading the material away from the office there will be an “impetus to finish and discard the papers.”
I highly recommend Julie’s book. It will take you about 3 hours to read and complete the exercises. The time is well spent and the results can be seen almost immediately. Her book can be purchased on www.Amazon.com and her website at www.lifeatthebar.com
Barbara Bidner, B.A., LL.B., Barbara Bidner Law Office. Barbara’s law practice focuses on intellectual property and, in particular, trademark matters. These matters include prosecution, registration and maintenance of trademark registrations; licensing and acquisition of trademarks; and enforcement of trademark rights. Contact Barbara by email at Barbara@bidnerlaw.com or by telephone at 519.913.8040.
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