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Many marketers spend hours and hours (or even days) working on the content of their promotions. They understand their audience; share the features and emphasize the benefits; include their credibility; and weave in an emotional element that grabs the reader and compels them to keep reading right to the end. (At least, I hope they do all that.)
It's been said that salespeople who avoid making phone calls have skinny children. Prospecting for new business is critically important and for the majority of salespeople, it is by far the most challenging and stressful aspect of their profession.
This is not MY list. These "sins" are from my audiences who share their views when I speak at conferences across the country. We survey the groups to find out what bothers them from companies. And man, how they love to vent. And they love to let me know what bugs them, what frustrates them, how they want to be treated as a customer.
Ask any chief sales officer about the key to success in business, and there's a good chance they'll say, "You have to listen to your client."