Networking in Networking Today Canada, Nat'l
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One of the most powerful ways to meet new customers and/or get referrals for new business is still the old fashioned way – face to face networking. For many, attending a formal networking event – or even a casual meet up – it's out of their comfort zone...and that's a good thing. Because when you get out of your comfort zone the magic begins.
When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go online use a social networking site, whether it's Facebook, Twitter, Instagram or something else.
I encourage all professionals to become "celebrities in their own sphere of interest," which means they use personal branding (what I like to call "self marketing") as a way to attract more clients and find better career opportunities.
Over the years, I have been fortunate to have had many people come into my life and take the time to mentor and guide me along my career path. Mentors, like bridge builders, help people go from where they are to where they want to be. Mentors build their bridges not with concrete and steel girders, but with words of wisdom and encouragement. Mentors don't build bridges for the sake of personal recognition or financial gain, they build because it is in their very nature to encourage, assist, and support others along the path of life.