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During my presentations I sometimes tell a story from years ago when my wife dragged me to a party held in the home of a senior executive at her place of employment. I didn't want to go. I wasn't interested in an evening of shoptalk, office gossip and inside jokes shared among coworkers who spend most of their waking hours together.
Mobile apps are becoming big business for businesses. Many bank customers now check their account balances or transfer funds through an app on their cell phones. Savvy retail shoppers can use a favorite store's apps to learn about discounts, access coupons and find daily deals.
Turn on the television, pick up a newspaper, or visit the Internet and you will be inundated with messages about brand products.
There once was a man named DeRopp who wrote a book titled The Master Game. No need to discuss his book or his philosophy here, other than to say it had to do with the shaping of one's life and options through a lens few of us normal people have ever looked through before.