Networking in Networking Today Canada, Nat'l
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Many entrepreneurs spend days and days writing the content for their new marketing promotions. Whether they're selling a coaching program or an innovative widget, it takes time to find the right words that creates impact and encourages their audience to pull out their wallets.
If you want to sell more widgets, stop selling widgets.
Client relationships can take a long time to develop. This is especially true in large corporate environments where you have multiple stakeholders that have to be won over and executives who are cautious about opening up to an external advisor.