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When it comes to writing your Web site content, print ads, brochures, etc., are you keeping in line with what your competitors are saying...or are you standing out from the crowd?
The majority of business owners are planning on the proceeds from the sale of their business to fund their retirement. However, the 2013 State of Owner Readiness Survey revealed that over 80% of business owners have no formal transition plan.
Marketing and sales is what business is all about. Knowing how to effectively promote yourself can give you control over your income. Even though you provide a service such as coaching, consulting, or training, if you don't also master the skill of marketing, you'll struggle to attract enough clients to keep you in business for a long time.
"LinkedIn is to today's professionals what the yellow pages were to businesses 20 years ago."