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Whether you're writing content for your Web site or putting together a brochure to be handed out at a tradeshow, you need to get your message across quickly and concisely, and of course, with one objective in mind – and that is for the reader (your prospect) to take action.
Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #. Then along came Twitter and what we have come to call the "hashtag," and social media marketing was changed forever.
The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations. In today's competitive marketplace, your customers are aggressively prospected and their loyalty cannot be taken for granted. Customer-focused companies and individuals recognize that relationship building and follow-on service are critical components for promoting both customer retention and long-term revenue growth.
"A sense of appreciation is the single most sustainable motivator at work...Extrinsic motivators can stop having much meaning. Your raise in pay feels like your just due, your bonus gets spent, your new title doesn't sound so important once you have it. But the sense that other people appreciate what you do sticks with you."