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You may have heard me say this before but it's worth repeating...every year, it's vital to examine your accomplishments over the past 12 months, set clear goals for the following year, and create a strategy to make it happen.
"Never promote, ever, on Facebook unless it's got an ad behind it." Mike Stelzner, founder of Social Media Marketing World and Social Media Examiner gave this advice in an interview with Amy Porterfield, host of the weekly podcast, Online Marketing Made Easy. Organic marketing is not the boon it once was and entrepreneurs need to adapt to a changing landscape. Facebook, previously an organic marketing resource, has changed its analytic algorithm resulting in a decline in website traffic.
Let's say you Google your own name and very little shows up. Suddenly, you're worried that you don't have a widely recognized personal brand. If people try to find you via an Internet search, they might be turned off. You need to boost your online brand fast.
Have you noticed it too? I sure have. Business owners are lazy and don't want to put in the effort in marketing their business.